Interview with Lisa Ghisolf

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Lisa will be presenting A house with no walls: Creating a site structure for the future on Sunday in the General Interest track

Lisa Ghisolf is Gizmo Creative Factory, with 17+ years in print, web & email design, and 10 years in business. She’s worked with big and small agencies alike, creating print work and websites for Kraft, Allstate & many corporations & organizations.

Instead of just putting out fires, she’s now building robust WordPress sites and training clients and giving workshops on how they can manage them on their own.


Why do you use WordPress?
I’ve been building sites since 1996, and it’s the first CMS that’s felt flexible enough and robust enough to really handle most clients’ requests. The community is amazing too, and so helpful.

What would you say to convince someone to attend a WordCamp?
That they’ll get an amazing amount of information no matter their knowledge of WordPress.

What is your favorite WordPress project you have worked on recently?
I’m a nerd, but I love optimizing and cleaning them up so they’re running well. This happens pretty often.

Do you have any advice for someone looking to start or grow a WordPress based business?
Get to know other designers and developers and keep asking questions.

What is your favorite WordPress-related resource?
Probably WPMU. Lately I’ve been working on a number of Buddypress or multisite sites and it’s been invaluable.

Tell us something awesome about yourself that is not WordPress related
I’m a Saab snob and love to discuss the various leaks with other Saab folk. We’re a small but dedicated group.